Ryan Murphy’s Love Story turned Carolyn Bessette-Kennedy into a search term, but the revival was already well underway. Earlier this month, her wardrobe went to auction — 25 lots including the camel Prada coat and the Yohji Yamamoto slip she wore to the White House — and every lot sold above estimate. Meanwhile, Bella Hadid has been posting CBK-coded looks all month and fall 2026 menswear shows are running on JFK Jr.-Core — backwards caps, crewneck sweaters, khakis worn like they’ve never heard of a trend cycle.

Perhaps CBK sticks because it represents a relatable kind of aspiration. She wasn’t a socialite or an heiress but a Calvin Klein publicist, and even married into American royalty she kept working, kept wearing the same coat, and didn’t do press. There’s a romance to that restraint, and the tragedy of the plane crash in 1999 sealed it in amber — she never lived long enough to rebrand, pivot to wellness, or start a podcast. In the age of micro-trends and performative personal style, a woman who rotated through maybe thirty pieces is an outlier. The quiet luxury crowd may try to claim her, but she wasn’t buying expensive basics to signal taste. That’s harder to replicate than any capsule wardrobe, which is exactly why people keep trying.

• CBK’s signature look dominated the fall 2026 runways
• Vogue scene-by-scene breakdown of Love Story’s wardrobe
• Listen to the official 4-hour Love Story playlist
• Who What Wear’s 5 CBK looks to copy