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© 2026

October 6, 2026·Edition 50

Are pigeons the next big thing?

Internet Microdoses

Fashion’s latest status symbol is proof a human made it. Most major labels are commissioning handmade work: Abercrombie had tiny jeans sculpted out of pasta, Chanel ran a hand-drawn teaser for its couture show, and Hermès built its London flagship campaign on hand-drawn animation. It’s good news for regular people: mistakes and imperfections are now worth a premium. Please show your work →

Hollywood got a lot smaller today. Paramount has completed its roughly $110 billion takeover of Warner Bros., bringing HBO, CNN, CBS, DC, Paramount, and Warner Bros. under the Skydance name. That’s a lot of logos sharing one set of purse strings. More franchises under one roof, fewer places to pitch your weird little movie. Meet Hollywood’s new super-studio →

Gen Z is giving pigeons a rebrand. From purse pets to tarot-reading pigeonfluencers, the former “rats with wings” are now internet icons. There’s even an app sending messages at pigeon speed. Just watch out for droppings. Read the pigeon manifesto →

Scientists identified the first new cat species in over 100 years. Leopardus tilcayo was hiding in plain sight in Bolivia’s cloud forest. It weighs three pounds, wears oversized spots, and is smaller than a house cat. A century of searching, and all they could find was this lil wuss. But he’s so cute, though →

IKEA and Xbox built a nine-piece furniture line for gamers. Called YXSTABY, it turns the Xbox controller into decor — the D-pad becomes a cushion, and the thumbstick becomes a $50 stool that tilts beneath you as you sit. Scandinavian minimalism, finally weaponized against the man cave. The stool that tilts when you sit on it →

Architect Bjarke Ingels is expanding Sea Ranch. The cult 1960s community on the Northern California coast — whose weathered-wood houses pioneered the practice of building in harmony with the landscape — is getting a redwood spa and 23 hotel rooms from BIG, which promises "evolution rather than revolution." A tall order for a onetime sheep ranch now fully embraced by tech. See the planned development →

More from Sequence

Is your inner child out of control?
Edition 49 · September 29, 2026

Is your inner child out of control?

Is Canada becoming European?
Edition 48 · September 22, 2026

Is Canada becoming European?

Aesthetic Study

Irresistible Reversibles

Reversible coats have been saving people money for centuries — and occasionally their lives. Shepherds wore a warm side and a cool side.

The MA-1 bomber, later the most bootlegged jacket in streetwear, was reversible on purpose: sage green on the outside, a panel of bright orange inside that downed pilots turned out so rescue crews could spot them.

Two-for-one has always had obvious appeal when budgets are thin, and these revivals tend to land in exactly those years.

So it's no wonder reversibles are back as the sleeper outerwear story of the fall. They promise to help us own less, but we can’t seem to stop buying them.

After shepherds and pilots, hip-hop and the skate shops inherited the reversible. By 1991 the New York Times was covering mix-and-match clothing patents under the headline "Mix, Match. Mix, Match. Keep Going."

This fall it's everywhere, from H&M's high-street racks to eYe Junya Watanabe, which spliced an Alpha Industries flight jacket onto a vintage denim one so you can pick your flavor of hypebeast for the day.

Here's the part the cost-per-wear math leaves out. The reversible coat is sold as the fix for buying too much, but it only exists because a brand needs a fresh thing to drop every September. If you really believed one coat was enough, you'd realize last year's Barbour would suit you just fine.

But none are immune to the hype of the season. After all, it’s basically two coats in one. So you'll grab SSSTUFFF’s faux fur/bloke core flip. Then you’ll spot Damson Madder’s check-and-floral version and grab that too. Then, suddenly, the single jacket that was going to shrink your wardrobe just turned into four. And now you need somewhere to put them all.

  • SSSTUFFF’s two-faced coat
  • Junya Watanabe’s bomber that can’t pick a side
  • The MA-1 was reversible before streetwear made it a flex
  • The New York Times on reversibles in 1991
  • The woman who made nine outfits out of five pieces
  • Kapital has been flipping jackets since before it was a trend
  • When reversible went full wearable-toy
Cover of Irresistible Reversibles collection
Irresistible ReversiblesBy @sequencebycosmos
An image uploaded on Oct 06, 2026.
An image uploaded on Oct 06, 2026.
An image uploaded on Oct 06, 2026.

October 6, 2026·Interview

Thom Bettridge

The magazine whisperer turning print institutions into internet-native brands.

Thom Bettridge
Thom Bettridge

A moment with

Thom Bettridge

The magazine whisperer turning print institutions into internet-native brands.

Thom Bettridge is the guy magazines call when they need saving. Over the past decade he's taken some of fashion and culture's best-known titles — Interview, Highsnobiety, and most recently i-D — and rebuilt each so that they serve people who grew up online without losing their print prestige. As a side quest, he ran the creative side of the luxury retailer SSENSE. Up next, he's launching his creative studio CONTENT WORLD. Here, he tells us why reality TV is secretly one of our best art forms, why he's handed his aux over to the radio, and why he thinks "community" has become the most misused word around.

Three places you've felt inspired by.

  1. My office (coworkers get me inspired)
  2. Louvre Lens (incredible architecture)
  3. Walking through Central Park (always and forever)

What's your hot take?

I think one of the great paradoxes of our cultural moment is contained within the word "Community," something that we all need, but at the same time, the way we use the word is almost always wrong. Liking the same thing is not a "community." Waiting on line for the same brunch or concert is not a "community." Communities are groups that share tangible ideals and contribute concretely to each other, whether that be materially, socially, or emotionally.

What do you listen to on repeat?

I've recently gotten into listening to the radio, so I can't repeat songs (or even have a choice of what I'm listening to). My favorite is WKCR, which is the Columbia University station (89.9 FM if you’re in New York City).

What is the most worthwhile investment you've made?

Making student publications while I was in college. It was the perfect training ground for making magazines and probably more valuable than the classes I paid tuition for.

What is an unusual habit, or an absurd thing, that you love?

I don't like scripted or "prestige" television, but I love watching reality television. It's a near-perfect art form filled with unreal levels of comedy, pathos, and social satire. The way that we read plays to understand ancient Greece, people in the future will watch reality shows to understand our society.

Who is your forever inspo?

I have so many, but will name a few... people who made "Content" before the internet existed like George Lois, Oliviero Toscani, or even Andy Kaufman. Film directors who are masters of world-building like Kubrick, Rohmer, or Miyazaki.

Write us a fortune cookie message.

Don't take the bait, savor it.

Follow Thom on Instagram and Cosmos.

Object Love

Iridescent Bowl

Iridescent Bowl

Katherine Gray’s shallow glass bowl runs from lavender to teal to sapphire to near-black, and the colors move when you do. Sandblasted to a fine, sandy matte, it’s coated in microscopically thin layers of metallic oxide and vaporized quartz — a NASA process Gray borrowed to shrink a James Turrell light field down to something you can cup in two hands.

Gray knows glass. A Canadian who took her MFA at RISD, she teaches glass at Cal State San Bernardino and judges Netflix’s Blown Away, and her work is in the Corning Museum of Glass. She knows the material well enough to make it do anything. Here, the bowl is flushed and poreless and warm to the eye. The color never quite settles anywhere you can point to. Tilt it, and the blue has already moved on.

Quick Hits

  • John Galliano’s comeback comes courtesy of Zara’s back stock.
  • Polaroid has dropped a brand-new camera design.
  • Joy Division is getting a beautiful box set.
  • Tour the house from the campy new Verity movie.
  • Italy’s prime minister applied to trademark her voice.

Community Question

Last week we asked, what's your favorite second-hand find?

Here's our favorite reply:

Valentina Picco said: “Old family photos that have somehow ended up in thrift stores. They're so personal, but equally bring about a sort of fake sense of nostalgia when you look at them. It just makes me think that one day a complete stranger might have my memories saved in a box, wondering about who we are and the stories we could have told.”

Now for next week: Which fictional home would you move into?

On the flip side,

Tania