October 27, 2026·Interview
Adriana Roslin
A Madrid-born photographer and creative director creating minimal, architectural images shaped by light.
Adriana Roslin starts every shoot by finding the right light. The Madrid-born creative director and photographer chooses locations for how light falls across their surfaces. Her minimal, almost architectural images have appeared in Vogue Spain and GQ Spain. Her clients include Loewe, Adidas, and Spotify. Right now, she's juggling a shoe campaign, a project for the Spanish airline Iberia, and a documentary. Here, Adriana shares her case against Instagram, the best investments she's made, and the airport pat-down videos that give her ASMR.
What's your hot take?
Instagram has become this major dystopian TV screen that feeds our insecurities, our anger, and our despair. We are constantly forced to witness the misuse of power by influencers and celebrities who are, whether we like it or not, a big pillar of contemporary “culture.” They are there, and companies and fans continue to give them massive platforms. We are also forced to consume an overwhelming amount of completely different content within a matter of seconds, in a way that our brains simply cannot fully process. And especially now, it feels more intense than ever. Instagram has also pushed us to limit ourselves creatively, stopping artists from experimenting with their images because of censorship, changing the crops and formats of our work to fit a standard, and making us feel that we should be doing what everyone else is doing simply because it worked for them and the brands they might be working for. We need healthier options so we stop destroying our mental health.
Three places you’ve felt inspired by.
Anywhere with good natural light coming through, anywhere with a sunset, and anywhere with interesting interiors.
What do you listen to on repeat?
Right now, “Uno” by Ben Yart.
What are the most worthwhile investments you've made?
Good accountants, a cheaper but better living space even if it’s further away from the city centre, and an emotionally stable partner.
What is an unusual habit, or an absurd thing, that you love?
I watch a lot of YouTube videos of doctors giving medical exams, people inspecting rooms, and airport pat-downs. They give me ASMR.
Tell us more about your creative process.
For me, something that is very inspiring is always my surroundings, especially how the light might affect certain surfaces in them. That’s why, when I think about a shoot, I immediately think about the location and what it could give us that could benefit artistically. And then I go from there.
Who is your forever inspo?
Sonia Szostak. She is a great photographer. She really knows how to blend in any situation and always creates something interesting.
Write us a fortune cookie.
Try to live any experience as positively as possible because almost everything is surmountable. With the right support and vibes, you will do it. Also, life is too short.
