Making waves with bold storytelling and seamless design.

TISSOT TAKES SWITZERLAND

# **Key Creative Elements**



-   **Swiss Adventure**: Heroed the Seastar in picturesque Swiss settings like the Riviera, riverside retreats, and Zurich’s skyline.
-   **Inclusive Appeal**: Positioned the Seastar 40mm automatic watch as a symbol of inclusivity and gender equality in luxury timepieces.
-   **Social Media First**: Crafted Instagram-friendly visuals featuring vibrant colors, playful packshots, and engaging video narratives for a young demographic.
-   **Influencer Collaborations**: Partnered with Swiss and European influencers embodying summer adventure and style.

# Within its first week, the Seastar campaign drove a **19% week-over-week increase in sales** and **boosted site traffic by 23%**, showcasing the power of compelling creative and targeted digital activation.

#### **Challenge**

How do you position a sports watch as both an aspirational luxury item and a versatile companion for summer adventures? The campaign needed to emphasize Tissot's Swiss heritage while appealing to young and ambitious individuals seeking elegance and functionality. It was crucial to differentiate the Seastar line in a competitive luxury watch market, balancing craftsmanship, modern aesthetics, and summer escapism.

# **Results**



-   **Enhanced Brand Perception**: The campaign solidified Tissot's image as a modern luxury brand, resonating with young and ambitious audiences across Europe.
-   **Engagement Success**: Achieved significant social media traction, with thousands of interactions across platforms. Key visuals garnered above-average engagement rates, especially in target markets like Switzerland and Italy.
-   **Sales Boost**: Contributed to increased interest in the Seastar line, driving higher conversions during the summer season.
-   **Cultural Connection**: Reinforced Tissot’s Swiss heritage in a modern, stylish way, connecting with consumers' aspirations for adventure and elegance.

# **Summer in Zurich**



Dynamic and vibrant, this scene transitions seamlessly from rooftop gatherings to the lively cityscape.

#### **Solution**

I led the concept development and creative direction for the Tissot Seastar "Takes Switzerland" campaign. Inspired by the stunning Swiss landscapes and the playful energy of summer, we collaborated with Swiss Tourism to spotlight exclusive and trendy locations. The campaign celebrated a group of friends embracing adventures across iconic Swiss locations—from serene lakesides to chic urban rooftops—capturing the blend of Swiss heritage and youthful vitality. We used vibrant visuals, cinematic Wes Anderson-inspired aesthetics, and a focus on product features like the diver bezel and Nivachron™ balance spring to craft a narrative of elegance and functionality.

# **"Swiss Riviera"**



A celebration of elegance by the lakeside, capturing the essence of a carefree summer in the heart of Switzerland’s beauty.

# **Lazy Day by the River**



 An ode to tranquil moments and nature’s charm, blending adventure with timeless style.