Role — Creative Content Project Lead / Global Campaign Management

CELEBRATE EVERY FACETTE

### **Results & Impact**

-   Delivered full global toolkit on time and within budget.
-   Campaign narrative praised internally for its modernity, elegance, and emotional relevance.
-   Established a replicable storytelling format for upcoming women’s collections.
-   Strengthened Tissot’s visibility among digitally native female consumers.

**Campaign led during my tenure at Tissot, Swatch Group**
**Role:** Creative Content Project Lead (2019–2025)
**Based in Switzerland**

# **Context & Objective**

The objective was to introduce the SRV, a new women's model defined by its faceted sapphire glass and refined silhouette, to a digital-first global audience. The campaign aimed to position the watch as an empowering everyday statement for modern women aged 25–40. My role was to lead the creative narrative, define the visual strategy, and deliver a complete global toolkit optimized for digital and social platforms.

### **My Contribution / Approach**

-   Defined the creative storytelling and content direction in collaboration with the global agency.
-   Shaped the campaign narrative around the concept of **“Celebrate Every Facette”**, reflecting the multifaceted lives of women and the key design element of the sapphire glass.
-   Directed the production of 5 dynamic video capsules and still visuals featuring diverse female protagonists.
-   Managed cross-functional alignment with media, PR, e-commerce, and product teams.
-   Negotiated global usage rights (3 years for lifestyle, unlimited for product visuals).
-   Oversaw creative approvals, production timelines, and final asset delivery to global markets.

# **Overview**

## As part of Tissot’s Global Marketing team, I led the development and execution of the SRV campaign — a new women’s watch launch. I oversaw the entire creative process from concept definition to global toolkit delivery, ensuring a seamless adaptation across markets and platforms.

# **Execution**

The campaign was developed as a **modular content system** designed for Instagram, TikTok, and YouTube. Each capsule spotlighted a different woman in a moment of her day — blending lifestyle and product storytelling in a fast-paced, editorial tone. I ensured the rollout was aligned with META best practices (immediate branding, short-form video, silent optimization), and all assets were delivered platform-ready.