Moodboard design

Infographic about the film <n>Seven</n> by designer <n>Fernando de Córdoba</n>.

Stacked Cards UI concept for iOS 17 by <n>Kavsoft</n>.


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 Deck of 54 Bridge Size Playing Cards - 2 JokersFull Color Printing on Cards and Tuck BoxEach Card Corresponds to an Item in the Boot Archive 

…a pack of cards, a corruptible paradise of two-headed people. –Jorge Luis Borges
 
the Jeu de MarseillesBy 1940, most of the avant-garde artists who had stayed in Paris were fleeing south to the "unoccupied zone," just ahead of the Nazi invaders. In Marseilles, refugee center of unoccupied France, the Surrealists reassembled. Having served as a military physician, Andre Breton moved to Marseilles when the army was disbanded under the terms of the Franco-German Armistice; he, his wife Jacqueline Lamba, and daughter Aube found sanctuary in the Villa Air-Bel outside the city. Here he was joined by Masson and his family, as well as Ernst, who had been incarcerated as a German national in Les Milles, a French concentration camp. At Les Milles, Ernst and Hans Bellmer had experimented with the Surrealist process known as decalcomania and together produced several collaborative works. Other Surrealists who gathered in Marseilles included Wifredo Lam, Victor Brauner, Jacques Herold, Dominguez, Varo, and Peret. On Sundays they all met at Air-Bel (temporarily renamed "Château Esper-Visa") to hold auctions of their art, create Exquisite Corpses and other collective drawings, and participate in Surrealist games. They would remain housed there during the winter of 1940-41, taken care of by an American committee for aid to intellectuals, the Emergency Rescue Committee. Breton, Char, Dominguez, Brauner, Ernst, Herold, Lam, Masson, Peret would kill time by playing cards. Led by Jacqueline Lamba, the group also produced a deck of modern tarot cards, the Jeu de Marseilles. 
Among the many works by the artists and writers gathered at Villa Air-Bel, the most outstanding is certainly the Jeu de Marseille–a nod to the famous ‘Tarots de Marseille’, which André Breton was studying at the time. 

The Surrealists thoroughly reinvented the iconography of a classical deck of cards in terms of the movement’s favorite figures and symbols. So the traditional suits were renamed accordingly: Flames for love and desire, Stars for dreams, Wheels for revolution, and Locks for knowledge. Even though the number of cards was kept at fifty-two, this highly symbolic structure places the deck closer to the Tarot arrangement of Wands, Cups, Swords and Discs, rather than the usual Clubs, Hearts, Spades and Diamonds. Breton’s socialist sympathies meant that having a royal hierarchy of King and Queen lording it over a humble Jack was quite unacceptable; these were subsequently re-named Genius, Siren and Magus. Again, the name Magus here is interesting for the added occult reference it gives to the design. It is not coincidental that the famed “Tarot de Marseille” of the late fifteenth century, regarded as the source for many later Tarot decks, is the origin for this surrealist game.

The face cards of each suit took the form of the surrealist’s favorite figures. The face cards in the flame of Love suit are represented by Baudelaire, Stendhal’s Portuguese nun, and Novalis. In the black star of the Dream suit, the face cards are Lautréamont, Lewis Carroll’s Alice, and Sigmund Freud. For the bloody wheel of the Revolution the cards represent Marquis de Sade, Lamiel, and Pancho Villa.  And in the lock of Knowledge suit the face cards are Hegel, Hélène Smith, and Paracelsus. 

A random draw determined who would design the different cards: Victor Brauner took Hegel and Hélène Smith, André Breton drew Paracelsus and the Ace of Knowledge, Jacques Hérold illustrated Lamiel and Sade, André Masson pulled La Religieuse portugaise and Novalis, Max Ernst illustrated Pancho Villa and the Ace of Love, Jacqueline Lamba drew the Ace of Revolution and Baudelaire, Wifredo Lam took on Alice and Lautréamont, and Oscar Dominguez illustrated Freud and the Ace of Dreams. Frédéric Delanglade designed the backs of the cards. The joker was based on Alfred Jarry’s woodcut drawing of Pere Ubu. For the Surrealists, Ubu was not only a tyrant. Breton called Jarry “the master of us all.”Surrealist cartomancy – { feuilleton }Le Jeu de Marseille - ShigePékin

Distant Early WarningSix years before Brian Eno and Peter Schmidt designed their first pack of Oblique Strategies cards—a set of random aphorisms meant to clear creative blocks—communication theorist and philosopher Marshall McLuhan had designed a very similar deck in 1969, this one with a more direct nod to the classic playing card deck.
The name of the card deck, Distant Early Warning, was a reference to the 3,000 mile long DEW Line, a system of 63 radar stations that acted as an early detection invasion buffer during the Cold War. And in his 1964 book Understand Media, McLuhan explained,
“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”
And so with help from advertising and publishing guru Eugene Schwartz, The Marshall McLuhan DEW-Line Newsletter and its spinoff deck of cards was born. Schwartz saw the newsletter much like we see blogs today: a very immediate way of disseminating information, deeper than television and faster than books. The newsletter lasted only two years, came in several forms (one issue was a set of slides, another a record), and represents the height of “McLuhan Mania” in American culture. Business and thought leaders were its target audience.

Much like Oblique Strategies (you can still find vintage versions online), the instructions for Distant Early Warning (also available online here) suggest that the user think of a personal or business problem, shuffle the deck, choose a card and interpret its meaning. Although divinatory cards have long been a part of western culture, the idea of indeterminacy and consulting the I Ching was very much in vogue through artists like John Cage.

The cards contain plays on aphorisms, like “The Victor Belongs to the Spoils” or “Thanks for the Mammaries.” Sometimes they quote Victorian novelist Samuel Butler, like “The chicken was the egg’s idea for getting more eggs” or W.C. Fields (“How do you like kids?” “Well cooked,” he said sternly), or John Cage (“Silence is all the sounds of the environment at once.”) Many are McLuhan’s own quotes.

The cards are fantastic and are real playing cards rather than simply prompt cards. I think this might be one of the first examples of playing cards as a non military political/social tool. Military propaganda units have used playing cards since before WWII as a means to both identify and lampoon their enemies. Considering the publishing date of 1969, (when anti Vietnam War sentiment was high) I couldn’t help but be reminded of the anti Gulf War cards released to counter the real Gulf War ‘Most Wanted’ Cards — Alternative Regime Change. Although there’s no overtly antiwar messaging in McLuhan’s deck.
https://www.openculture.com/2015/08/marshall-mcluhans-1969-deck-of-cards-designed-for-out-of-the-box-thinking.html

VVVVVV was a magazine devoted to the dissemination of Surrealism published in New York City from 1942 through 1944. VVV's editorial board also enlisted a number of associated thinkers and artists, including Aimé Césaire, Philip Lamantia, and Robert Motherwell. Each edition focused on "poetry, plastic arts, anthropology, sociology, (and) psychology," and was lavishly illustrated by Surrealist artists, including Giorgio de Chirico, Roberto Matta and Yves Tanguy. The magazine was experimental in format and in content. VVV included fold-out pages, sheets of different sizes and paper stock, and bold typography and color.  While only four issues were published, it provided an outlet for European Surrealist artists, who were displaced from their home countries by World War II, to communicate with American artists.

The Jeu de Marseille was published for the first time in VVV in 1943. Illustrations of the cards were embedded throughout the second and third issue, where the lavish color reproductions seem to rise off a field of billiard table green, and the cards themselves are printed in lavish yellow, indigo, and red. While the deck was originally created in December 1940 by Victor Brauner, André Breton, Oscar Dominquez, Max Ernst, Hérold, Wifredo Lam, Jacqueline Lamba and André Masson, the images used for publication were recreations by Frédéric Delanglade. Delanglade, who illustrated the design for the back of the cards, was tasked with standardizing the sketches by redrawing each of them in a continuous line. Breton’s accompanying commentary in VVV stresses the deliberate choice to keep the creator of each card anonymous so as to preserve the collective character of the project.

Their true-to-life size reinforces the trompe l’oeil effect produced by these rare instances of multicolored prints in the magazine. Figured in the cards are Novalis, Baudelaire, La Religieuse, Pancho Villa, Lamel, Sade, Paracelsus, Helene Smith (a nineteenth century medium), Hegel, Freud, Alice in Wonderland, and Lautréamont—followed by a flame, black star, wheel, and key signifying: love, dream, revolution, and knowledge. Meant to be visually evocative, manipulated and portable, the form and use-value of the Jeu de Marseille recalls the Tarot even more than a deck of playing cards. Surrealist and early VVV contributor Kurt Seligmann’s Magic, Supernaturalism and Religion, an encyclopedia project started during this period and published in 1948, offers extensive commentary on the Tarot, conveying the interest it held for the Parisian group. His description of the its value readily translates to a surrealist context: “In scrutinizing the vividly colored images, the diviner will provoke a kind of autohypnosis...The Tarot’s virtue is thus to induce that psychic or mental state favourable to divination...and waken in us the images of our subconscious…”

Not only does the Tarot embody a practice similar to automatism, it also claims the same political potential that Breton reiterates in the opening manifesto for VVV: “They do not express or lead to an established doctrine. On the contrary, they liberate us from such bonds.” They do this through a practice that defies those who are “indifferent to the accidents of life…”




Boot Deck

A deck of playing cards by <n>Middle East Archive</n> featuring photography by <n>Olgaç Bozalp</n>.

VISUAL RESET, an identity design by <n>J.STUDIO</n> for <n>Reset Yoga & Reformer Pilates Glasgow</n>.

<n>Stamp Series // Visual Experiment 02</n> by <n>Pablo Calvo Barreda</n>.

The landing page for the <n>Gather</n> platform, built by <n>preston</n>.

A fashion mood board from <n>올패션디자인학원</n> (All Fashion Design Academy).

The <n>Cereal Website</n>, designed and developed by <n>Studio Faculty</n>.

A <n>Mid-Century Modern</n> <n>Floating Bookshelf in Walnut</n> by <n>Krovel Furniture Co.</n>

A 2011 installation by <n>Eric Baudelaire</n>, photographed by <n>Nils Klinger</n> at <n>Fridericianum</n>, Kassel.

A 2024 mood board featuring brands like <n>Baserange</n>, <n>Laura Lombardi</n>, and <n>St. Agni</n>.

<n>CLO Playing Cards</n> with thought-provoking questions, developed by <n>LOWRIE®</n> and <n>CLO</n> in 2021.

The 2024 Summer Vision Board for fashion brand <n>Alix of Bohemia</n>.

Wavy wooden corner bookshelf. Photo by <n>GoDownsize.com</n>.

The Swedish home of <n>Arket</n> design director <n>Anna Teurnell</n>, photographed by <n>Kristofer Johnsson</n>.

The 2015 publication <n>Left-Right</n>, initiated by <n>Geraldine Kang</n> and <n>Kenneth Tay</n>.

Handout for 'a house' by architect <n>杉崎 広空 (hirotaka sugisaki)</n>, designed by <n>Masayuki Makino</n>.