Packaging design, branding, labels, visuals, and product identity.

Packaging Design

The Good Boy: Natural Dog Food Branding by Andrea Ayensa

Mon Choco is a chocolate brand rooted in a family tradition of working with cocoa. Determined to take the company to a new level, the founder’s granddaughter introduced a bold and distinctive brand identity. Based in Ivory Coast, Mon Choco is committed to using only locally harvested ingredients. Following an in-depth briefing, Studio Futura developed a concept that emphasizes the brand’s dedication to traditional methods and sustainable, natural cultivation. Read more below the first image.

In the bustling streets of Berlin, amidst the creative energy that permeates the city, lies a small design studio called Ten Letters. Within the confines of this studio, Neven, a visionary graphic designer, embarked on a journey of artistic alchemy, crafting an enchanting narrative through branding and packaging for a unique fragrance project—Coquet & Vaudou. Please read more below.

Universal Favourite’s redesign of QuiteLike elevates the humble meal kit into a fully immersive culinary journey: by reimagining everything from brand strategy and tone of voice to visual identity and packaging, they’ve crafted an experience that transforms cooking from chore to celebration. Centered on QuiteLike’s mission to inject flavour, flexibility and a generous dash of “pzazz” into everyday routines, the new identity pairs warm, mouthwatering photography with expressive illustrations, bold typography and a punchy colour palette—striking a perfect balance between foodie sophistication and playful energy. The result feels less like unpacking ingredients and more like stepping into a joyful ritual, where every moment from prep to first bite is imbued with delight and memorability.

Petite Passport, originally a web platform, has grown into a travel guide focused on design-forward destinations. Singapore-based studio Foreign Policy developed a brand identity inspired by passports and visa stamps, applied across print materials, guidebooks, and a new website.

Croissant Cafe & Bakery Branding by Dave Arustamyan

Greengrass Brand & Packaging Design by Anagrama Studio

Palone Ziarno Coffee Roastery: Brand & Packaging Design by Foxtrot Design Studio

Gulshan Mirzayeva just created a lovely illustrated packaging design for Alhambra Coffee

SISA Brand & Packaging Design by ALAND Studio

The Good Boy - natural dog food branding by Andrea Ayensa

Chocolate Packaging Design by Barceló Estudio

Founded by Ian Firth and Sarah Pidgeon, Horse is an award-winning, multi-disciplinary graphic design studio based in the UK. In 2019, the studio was asked to work on a brand identity including packaging for Good Things Brewing, a new Sussex-based company with a goal to build the world’s most sustainable brewery, which means a target to be completely energy-efficient as well as off-grid with everything recycled and reused from water to grain. Please read more below the following image.

For Edge of Ember, the studio came up with an elegant brand and packaging solution. A few images can be found below. For more creative inspiration, please visit the website of Kati Forner Design or follow the studio on Behance or Instagram.

Hung Le Ngoc, Illustrator und Grafikdesigner, wurde beauftragt, die Marken– und Verpackungswelt von Tea House Hanoi zu gestalten. Die 2019 von Huyen Chi gegründete Teemarke will hochwertige Tees für den täglichen Genuss und als Geschenk anbieten und das Teetrinken in Vietnam wiederbeleben. Ngoc entwickelte ein Erscheinungsbild, das Sorgfalt und Qualität vermittelt, und entwarf farbcodierte Verpackungen für die verschiedenen Teesorten – jeweils aus rein natürlichen Materialien.

Bold Bean Co.’s Packaging Design: A Masterclass in Making a Staple Shine

Cardinal Coffee Liqueur Packaging by CreativeByDefinition Studio

Graphic Design by Underline Studio for Halo Brewery

The Guay packaging design by Inna Efimova reimagines the typical supermarket sauce aisle. Instead of blending into a wall of standard bottles and labels, Guay stands out by using form and design to visually express flavor. Based in Barcelona, Efimova approached the project as more than just branding—she crafted a sensory experience where the shape and aesthetic of the packaging communicate the sauce's taste. Her innovative concept turns a routine purchase into an engaging discovery, proving how thoughtful design can make flavor visible and elevate a product beyond the ordinary.

Saint Martin’s Wine Label Design by Foxtrot Studio

Boiling Point: Award-Winning Packaging Design Inspired by Nature

Polygraphe Studio’s approach to Bretelles’ brand and packaging design was to create something simple, familiar, friendly, and timeless. They chose a varied color palette to highlight the different products. Below you can see only a few images of the project. Please visit their website or follow them on Behance for more.

The Casc Tonics branding by Parcour Studio marks a striking evolution in wellness product design. Rather than resembling traditional supplements, the gut health tonics are presented with the elegance of luxury beauty products. This approach repositions digestive health as a lifestyle choice, not just a medical need. By drawing inspiration from high-end cosmetics, Parcour Studio creates a visual identity that feels refined, personal, and modern—bridging ancient wellness traditions with contemporary design sensibilities. The result sets a new standard for how health products can look and feel.

Check out the natural visual identity of BAZ & CO, a skincare brand created by a farmer

White Bear, the acclaimed creative agency based in London, completed a striking rebrand for Freshways, the UK’s leading independent dairy supplier. This collaboration aimed to breathe new life into a brand that, while widely used, lacked strong public recognition. Freshways had built a reputation for speed and quality but needed a memorable visual identity to match. White Bear’s solution was a bold and energetic transformation that positioned Freshways as an agile and dependable market leader.

Calexo Hemp Drinks: Brand & Packaging Design by TRÜF

Tad Carpenter is a Kansas City based graphic designer who runs his own design studio with the overall approach to branding and strategy. The design studio was commissioned to create the brand identity including packaging for Harvey’s, a diner in Kansas City’s Union Station.

Han Gao is a graphic designer specializing in a wide range of branding and packaging projects for a great variety of clients. The skilled designer came up with this modern and minimalist packaging design for Yours Truly.

True innovation goes beyond aesthetics—it transforms everyday experiences. This ethos is exemplified in AndStudio’s award-winning packaging design for the Uoga Uoga Kids product line. Based in Vilnius, Lithuania, AndStudio is a branding agency renowned for its creative approach to storytelling through design. Their recent packaging concept for Uoga Uoga Kids has garnered international acclaim, earning gold from ADC*LT, silver from NAPA, and bronze from the Brand Impact Awards. But what makes this project so remarkable? Let’s dive deeper into how this playful and character-driven design has redefined the bath-time routine.

Basker, a new craft brewery, takes a refined approach to beer branding with a sophisticated visual identity designed by andstudio. Instead of loud, attention-grabbing packaging, Basker’s design whispers elegance, emphasizing brewing precision and a curated experience. This branding stands out by inviting consumers to savor the craft rather than just notice the label.

Back in 2012, pro surfer Chippa Wilson approached design studio Wedge & Lever to create a visual identity for a contest concept designed to progress the aerial side of surfing. For the debut of the event, Wedge & Lever developed a range of communication materials for print and digital, a packaging set, promotional items, and an advertising campaign.

The New Authenticity: How Motyw’s Amo’ya Branding Fuses AI with Human Emotion

Consumer choices are more and more defined by health and simplicity. Cocofarmer is a coconut dessert shop in Shanghai, that emerges as a refreshing haven for those seeking natural and authentic treats. Designed by the innovative minds at 123 Studio, this brand and packaging project captures the essence of a relaxed, nature-inspired lifestyle through creative typography and symbolic design elements. The design caters to the increasing desire for healthier, “burden-free” indulgences in the post-epidemic era. Below, we explore how 123 Studio crafted a memorable and striking brand identity that resonates with modern values and visual storytelling.

At Serviceplan Innovation, their primary focus is to boost the growth of creative startups by leveraging innovative communication strategies. In partnership with Han Gao, founder and designer of Workbyworks Studio, they developed their latest project WASTECARE™ for textile startup AIZOME.