Wine - labels

**Design for orientation:**



-   Funky
-   Sketches \\ Doodles
-   Classy
-   Spicy/hot
-   Old Money
-   Winefield \\ Wineyard
-   Modern Minimalism

### **Sauvignon Blanc**

1.  **Color Palette**: Crisp whites, soft greens, and touches of gold or silver to reflect the wine’s fresh, citrusy profile.

2.  **Typography**: Sleek sans-serif or modern serif fonts for a contemporary and clean look.

3.  **Imagery/Patterns**:

    -   Minimalist designs with light and airy illustrations, such as vines or floral elements.
    -   Watercolor effects or abstract patterns resembling sunlight and freshness.

4.  **Design Elements**:

    -   Transparent or white labels with subtle embossed textures.
    -   Simplistic yet elegant designs to capture freshness and vibrancy.

5.  **Target Aesthetic**: Modern, fresh, and approachable.

<n>Vi Novell 2020</n> wine packaging for <n>Celler Masroig</n>, designed by <n>Atipus</n>. Photo by <n>Salva Lopez</n>.

### **Cabernet Sauvignon**

1.  # **Color Palette**: Deep burgundy, gold, and black to evoke sophistication, richness, and the bold nature of the wine.

2.  **Typography**: Elegant serif fonts for the brand name and clean sans-serif for secondary text.

3.  **Imagery/Patterns**:

    -   Abstract representations of vineyards or oak barrels.
    -   Luxurious textures like embossed foil or matte finishes.

4.  **Design Elements**:

    -   Incorporate classic motifs like grapes, vines, or vintage scrolls.
    -   Gold foil or embossed details to highlight the label's premium quality.

5.  **Target Aesthetic**: Sophisticated, classic, and timeless.

Packaging for <n>Viamic Virtual Vi Negre</n> designed by <n>Ingrid Picanyol Studio</n>, 2020. Photo by <n>Leo Croma</n>.

Primal Natural Wine Club welcomes all to our vibrant natural wine community. Subscribe and we will ship you great red wines in every box! Select from various options and customizations, sit back and relax.

Red Natural Wine Club

**Wine types (3):**



-   Cabernete - FRANCE
-   Mavrud - BULGARIA
-   Sauvignion - FRANCE

<n>De Soi</n> non-alcoholic apéritifs, a brand co-founded by <n>Katy Perry</n> and <n>Morgan McLachlan</n>.

Designing a wine label for **Mavrud**, **Cabernet Sauvignon**, and **Sauvignon Blanc** requires aesthetics that align with their unique characteristics and the audience they cater to. Below are specific design ideas tailored for each wine:



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### **Mavrud**

**Aesthetic Design**:

1.  **Theme**: Traditional Bulgarian heritage with a modern twist.
2.  **Color Palette**:

    -   Deep reds and purples to reflect the rich color of the wine.
    -   Earthy tones (brown, green) symbolizing its connection to Bulgarian soil and tradition.
    -   Accents of gold or silver for premium appeal.

3.  **Visual Elements**:

    -   Folklore-inspired motifs, such as traditional Bulgarian embroidery patterns or Thracian symbols.
    -   Iconography of Bulgarian cultural elements, like ancient pottery, Thracian helmets, or local landscapes.
    -   A subtle depiction of the Mavrud grape clusters or vines.

4.  **Typography**:

    -   Use bold serif fonts for the wine name to emphasize its strength and authenticity.
    -   Smaller modern sans-serif for secondary details to balance tradition and modernity.

5.  **Finish**:

    -   Textured matte paper with embossed or foil details to highlight key elements.
    -   Consider using a die-cut shape that mimics traditional designs or a wax seal for added authenticity.


**Tagline Example**: "Mavrud – The Spirit of Thrace."



---

### **Cabernet Sauvignon**

**Aesthetic Design**:

1.  **Theme**: Sophistication and boldness for a global classic.
2.  **Color Palette**:

    -   Deep burgundy, black, and gold to reflect the wine's richness and elegance.
    -   Subtle ivory or cream tones for balance.

3.  **Visual Elements**:

    -   Abstract or artistic representations of vineyards, barrels, or wine glasses.
    -   Patterns like fine latticework or geometric designs to add refinement.
    -   Embossed or foiled icons like a vineyard crest, lion, or crown to signal premium quality.

4.  **Typography**:

    -   Elegant serif font for the wine name, evoking a classic European feel.
    -   Secondary details in a clean sans-serif for a modern touch.

5.  **Finish**:

    -   Glossy highlights or UV spots for text and illustrations.
    -   A rich, velvety label material with embossed edges.


**Tagline Example**: "Cabernet Sauvignon – A Bold Classic."

---

### **Sauvignon Blanc**

**Aesthetic Design**:

1.  **Theme**: Freshness and vibrancy, capturing the crisp, citrusy profile of the wine.
2.  **Color Palette**:

    -   Crisp white, light greens, and hints of silver or pale gold.
    -   Soft watercolor-like textures to reflect the wine’s lightness.

3.  **Visual Elements**:

    -   Minimalistic design with illustrations of leaves, flowers, or subtle waves to symbolize freshness.
    -   Abstract shapes resembling sunlight filtering through leaves or rolling hills.
    -   Transparent or semi-transparent sections on the label to convey clarity.

4.  **Typography**:

    -   Use modern sans-serif fonts for a clean, approachable look.
    -   Playful or artistic font for accent details, like the year or region.

5.  **Finish**:

    -   A glossy or pearl-like finish for a fresh, modern appeal.
    -   Foil highlights in silver or gold to enhance the premium quality.


**Tagline Example**: "Sauvignon Blanc – Pure Elegance in Every Sip."



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### **Common Premium Details Across All Three**

-   **Bottle Shape**: Unique bottle designs (e.g., tapered necks or antique-style bottles) to complement the label.
-   **Cap & Seal**:

    -   Cabernet and Mavrud: Metallic foil or wax seals for a luxurious feel.
    -   Sauvignon Blanc: Screw caps in soft metallic tones or matching greens for modern practicality.

-   **Back Label**: Provide a brief story or pairing suggestion for an engaging touch.

Would you like assistance visualizing one of these designs or refining specific elements further?

<n>Abstract Composition</n>, a 2019 digital illustration by artist <n>Ryan Rumbolt</n>.

### **Mavrud**

1.  **Color Palette**: Rich reds, earthy browns, and hints of green symbolize the wine's Bulgarian roots and earthy undertones.

2.  **Typography**: Use traditional Bulgarian or Balkan-inspired serif fonts for authenticity.

3.  **Imagery/Patterns**:

    -   Stylized motifs inspired by Bulgarian folklore or traditional embroidery patterns.
    -   Subtle geometric designs with a rustic touch.

4.  **Design Elements**:

    -   A modern yet earthy design with textured finishes.
    -   Icons of native flora or ancient cultural symbols to reflect heritage.

5.  **Target Aesthetic**: Cultural, artisanal, and authentic.