A snow leopard photographed by <n>Francois Savigny</n> for the series <n>The Overview</n>.

Graphic design by <n>冯磊OneByOneLab</n>.

“Imagination is more important than knowledge.”

— Albert Einstein

An illustration of <n>The Mushroom Life Cycle</n> by mycologist <n>Paul Stamets</n>, 1995.

“Most humans are never fully present in the now, because unconsciously they believe that the next moment must be more important than this one. But then you miss your whole life, which is never not now.”

Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light, and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery — celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ‘It’s not where you take things from — it’s where you take them to.’

Ceiling installation by <n>Pierre Paulin</n> in Paris. Photo by <n>Margaux Barthélemy</n>.

<n>Apple</n> Corporate Identity Guidelines from 1987, featuring the rainbow logo designed by <n>Rob Janoff</n> and a letter from then-CEO <n>John Sculley</n>.

Ancient Ritual

The <n>Pale Blue Dot</n> photograph of <n>Earth</n>, taken by the <n>Voyager 1</n> spacecraft in 1990.

Typographic cover design for the Chinese edition of <n>Frank Herbert</n>'s novel <n>Dune</n>.

The <n>Minx Law</n> brand identity and website design by <n>Yen Design</n>.

If you see beauty in something, don't wait for others to agree.

<n>Apple Computer, Inc.</n> logo standards poster from 1987, art directed by <n>Jill Savini</n>.

The book <n>A Study on Hong Kong Beiwei Calligraphy & Type Design</n> by <n>Adonian Chan</n> and <n>Ire Tsui</n>, designed by <n>Mak Kai-hang</n>.

The <n>Wayflyer Dashboard</n> UI, designed by <n>Denys Nevozhai</n> for <n>widelab</n>.

<n>Apple</n>'s 1981 print ad, "<n>Welcome, IBM. Seriously.</n>," created by agency <n>Chiat/Day</n>.

Website design for cannabis brand <n>Rose</n> by <n>MOUTHWASH Studio</n>.

<n>Voiceflow logo</n> by <n>Focus Lab</n>, 2024.

An advertisement for <n>Apple</n>'s <n>Mac OS 8</n> operating system, 1997.

<n>Art Nouveau</n> book cover for <n>Hawthorn and Lavender</n>, designed by <n>Margaret Armstrong</n> in 1901.