Taste is the ability to identify quality. To understand quality we need to look critically at: materials that are fit for purpose, ergonomy that considers audience needs, effective use of affordances, usability, accessibility, harmonic color choices, aesthetic choices that elicit emotion, intentional visual hierarchy — amongst others. Taste is in the observer, quality is in the object. The concept of taste becomes more productive when framed objectively around quality, and in ways that are measurable or at least comparable.

Branding for the <n>After Hours</n> exhibition, featuring <n>Residency I</n> by <n>Morgan Hickinbotham</n>, 2022.

An image from the <n>Blurred Book</n> project.

Model <n>Polina Gribanova</n> photographed by <n>Jeremy Soma</n>.

The 2016 installation <n>All the Eternal Love I Have for the Pumpkins</n> by artist <n>Yayoi Kusama</n>.

<n>Saul Leiter</n>'s photograph <n>Steamy Window</n> on the cover of <n>Mysticism</n> by <n>Simon Critchley</n>.

Poster for the <n>дизайн-среда</n> event by designer <n>Victor Tyapkov</n>.

Artwork by <n>Enea Dede</n> of creative studio <n>SERIFA</n>.

The <n>glitch art</n> logo for the <n>Sigla Research Center</n>.