Writings and texts

A still from the 2013 film <n>La Jalousie</n>, directed by <n>Philippe Garrel</n>.

Taste is the ability to identify quality. To understand quality we need to look critically at: materials that are fit for purpose, ergonomy that considers audience needs, effective use of affordances, usability, accessibility, harmonic color choices, aesthetic choices that elicit emotion, intentional visual hierarchy — amongst others. Taste is in the observer, quality is in the object. The concept of taste becomes more productive when framed objectively around quality, and in ways that are measurable or at least comparable.

Brand system for <n>Arima Atelier Emocional</n> by <n>Julen Saenz</n>, 2022.

A still from the 1962 film <n>La Jetée</n> by director <n>Chris Marker</n>.

“I am homesick for a place I am not sure even exists. One where my heart is full. My body loved. And my soul understood.”

An illustration by <n>Annika Hansteen-Izora</n>.

A still from the 2000 film <n>Memento</n>, directed by <n>Christopher Nolan</n>.

A still from <n>Ingmar Bergman</n>'s 1966 film, <n>Persona</n>.

A still from the 1966 film <n>Andrei Rublev</n> by director <n>Andrei Tarkovsky</n>.

A still from the 2007 film <n>Savage Grace</n>.

A garden is not an object, but a process.

<n>What you see, you become.</n>, a 1990 video artwork by <n>Comyn Mo</n>. Via <n>Aurum Que</n>.