community

Knowing Each Other: Noetic Institutions   An exciting new crop of brands are popping up to satisfy our desire for spaces built on feelings.



These brands are natural extensions of the consciousness-raising efforts that began with our attempts to know ourselves outlined above.



 Chillpill is an anonymous confessional, discussion and therapy app by Gen Z for Gen Z. Chillpill created a digital space to share your feelings and relate to others who share your experience and who get it. This relatability formula is exactly what makes Alcoholics Anonymous – the original feelings based institution – so successful.



Peoplehood is the new, buzzy venture from the founders of SoulCycle. Its premise is simple: “A place where we gather, learn, and connect.” Again, much like AA, Peoplehood’s product is a space for feelings-based gatherings and discussions in the service of combating loneliness and building human connections.



Somewhere Good is another new community-building brand, aiming to, you guessed it, create somewhere good. Somewhere Good sees community building as technology that “calms and strengthens.” Their goal is to create many spaces where goodness, calmness and connection flourish.



Evryman is a pioneer of novel emotional support techniques for men. Evryman “utilizes simple emotional practices to help men develop new ways of interacting that lead to greater success, meaning, and fulfillment.” The male loneliness epidemic is well documented. Evryman goes deeper, creating intensive, feelings-based immersion programs for men.



The Nearness styles itself as a “space to explore life’s biggest questions with like-hearted people.” The company brings people together in small cohorts in a scheduled, ritualized fashion to share their feelings with the goal of alighting upon a new, personal understanding of spirituality.