VadaPavWalaBrandIdentity

This is my first full brand identity project a Vada Pav Wala franchise.
The goal was to take an Indian street food concept and turn it into a bold and memorable brand. I worked on designing the logo, creating mockups, building poster layouts, and developing the full visual identity system.
The creative direction draws inspiration from Indian street food culture — vibrant colors, strong typography, and playful illustrations that give the brand an energetic and instantly recognizable personality.
For the presentation, I used AI-assisted photography to create a unique visual mood — harsh shadows, strong contrast, and a clean, bold look. AI also helped me generate illustrations and mockups, which I customized to match the brand style. This made the workflow smoother and gave me more space for

4k images , Vada Pav Wala: Full drand identityThis is my first full brand identity project a Vada Pav Wala franchise.
The goal was to take an Indian street food concept and turn it into a bold and memorable brand. I worked on designing the logo, creating mockups, building poster layouts, and developing the full visual identity system.
The creative direction draws inspiration from Indian street food culture — vibrant colors, strong typography, and playful illustrations that give the brand an energetic and instantly recognizable personality.
For the presentation, I used AI-assisted photography to create a unique visual mood — harsh shadows, strong contrast, and a clean, bold look. AI also helped me generate illustrations and mockups, which I customized to match the brand style. This made the