Pinterest Predicts 2025

Photograph by <n>Anastasia Kolesnichenko</n>.

Red Hot Legs Candlesticks by Laura Welker

**AURA BEAUTY**



*2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.*



**Search terms:**

Aura effect

Purple blush makeup

Full color makeup eyes
New wave makeup

Golden aura



https://business.pinterest.com/pinterest-predicts/2025/aura-beauty/

**SURREAL SOIREES**



*Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend.*



**Search terms:**

Cake bouquet flowers

Modern surrealism

Salvador dali aesthetic

Strawberry centerpiece ideas

Dinner party tablescapes



https://business.pinterest.com/pinterest-predicts/2025/surreal-soirees/

**DOLLED UP**



*In 2025, people will turn their entire lives into a tiny, mighty dollhouse. Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.*



**Search terms:**

Doll like makeup

Cutecore room ideas

Doll shoes outfit

Mini things

Necklace charms



https://business.pinterest.com/pinterest-predicts/2025/dolled-up/

**SEA WITCHERY**



*POV: You’re in your sea witch era. And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head first into sultry siren makeup, wet wavy hair and moody mermaid manicures from sun up ’til moonlight.*



**Search terms:**

Witch outfits aesthetic

Dark siren makeup

Dark mermaid makeup

Wavy wet hair look

Sea inspired nails



https://business.pinterest.com/pinterest-predicts/2025/sea-witchery/

Alpha Box and Dice — Stephanie Somebody

**ROCOCO REVIVAL**



*All frills, no chill. This year, weddings, parties and aesthetics will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.*



**Search terms:**

Rococo wedding

Rococo party

Rococo outfit

Rococo makeup

Rococo cake



https://business.pinterest.com/pinterest-predicts/2025/rococo-revival/

**CASTLE CORE**



*Medieval is having a major moment. In 2025, Gen Z and Millennials will take home decor inspiration from ancient castles, while fashion and accessories will be gothic inspired. It’s a comeback of the highest order.*



**Search terms:**

Antique ruby ring

Blue medieval dress

Castle house plans

Chainmail necklace

Medieval core



https://business.pinterest.com/pinterest-predicts/2025/castlecore/

**CHERRY CODED**



*Tasting notes: Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.*



**Search terms:**

Cherry vibe

Cherry bedroom

Cherry car

Cherry martini

Dark cherry red



https://business.pinterest.com/pinterest-predicts/2025/cherry-coded/