FINANCE

Financial Planning & Analysis - The Sacred 5.

*Key Question* 

What part of the income statement is the company optimized for?

Sales ➡️ P/S ratio
Gross Profit ➡️ P/Gross Profit ratio
Operating Income➡️ P/EBIT ratio
Earnings➡️ P/E Ratio
Free Cash Flow➡️P/FCF Ratio

The P/E ratio SUCKS.

It’s a flawed metric that deceives investors.

Here's exactly why the P/E ratio can be INCREDIBLY misleading (and what to use instead):

ROE vs ROA vs ROIC vs ROCE

What's the difference?

Introducing Bridges 🌉

A new weekly series intended to help build a bridge between marketing and finance.  

Episode 1: The Perfect P&L

Redesigning the P&L from a marketer's POV.

I would LOVE your feedback on these early episodes. I want them to be as useful as possible!