Ethos Campaign Ideas

Musician <n>Eminem</n> wearing <n>Nike Air Jordan 4 Retro 'Pure Money' (2006)</n> sneakers.

A look from the <n>Humanrace AW22 Samba Capsule</n> collection by <n>Pharrell Williams</n> for <n>adidas Originals</n>.

A film still of actor <n>Michelle Reis</n> in <n>Fallen Angels</n> (1995), directed by <n>Wong Kar-wai</n>.

<n>Willy Guhl</n> photographed by <n>Jingyu Lin</n> for <n>Departures</n> magazine. Styling by <n>Brie Welch</n>.

<n>Luanna Perez-Garreaud</n> for her blog <n>Le Happy</n>, photographed at Astor Place subway station.

Kive

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Designer <n>Virgil Abloh</n> works on <n>The Ten</n>, a collaboration between <n>Nike</n> and <n>Off-White</n>. Photo by <n>Matt Lambert</n>.

A still from the 2002 film <n>Like Mike</n>, featuring <n>Bow Wow</n> and the iconic <n>Nike Blazer</n> sneakers.

Photograph by <n>Omar Nemeh</n>, used as cover art for the track <n>lazim alshams</n> by <n>Nabeel</n>.

<n>Emma Leyden</n>, founder of <n>Pick Her Up Ball</n>. Photo by <n>Andrew Kamman Rhee</n> and <n>Mandy</n>.

<n>Q Train</n> (1990) by artist <n>Nigel Van Wieck</n>.

The <n>NMD S1 RYAT_003</n> shoe for <n>Humanrace</n>. Creative direction by <n>Jonny Lu</n>.

<n>Gianni Gallant</n> for <n>Jordan</n>. Photo by <n>ARTURO TORRES</n>.

The <n>Jordan Jumpman Jack TR 'Sail and Mocha'</n> sneaker, a collaboration between <n>Travis Scott</n> and <n>Nike</n>.

Photo series by <n>Trần Diệp Minh Chiến</n>.