Brand

https://howandhow.cdn.prismic.io/howandhow/aQPtNrpReVYa33JB_Everbloom-15-Wordmark-how-agency.webm

SENSITIVE recently partnered with Nike to create a series of short films celebrating 3 of their core innovations across performance, training, and sportswear - ZoomX, Nike Pro, and 24.7

The task was… | Michael Malowanczyk

<n>Alpine Nature - Director cut</n>, part of <n>Fusalp</n>'s 2025 digital campaign.

Visual identity for <n>Rust</n>, a research and development studio, by <n>Lauren Scarlett</n>.

Noah Dillon

A performance from <n>Bianca Censori</n>'s 2025 exhibition <n>BIO POP</n> in Seoul. Photo by <n>Noah Dillon</n>.

Seed — MOUTHWASH Studio

Studio Sabine Marcelis

A portfolio of works by designer <n>Sabine Marcelis</n>, including the <n>Dawn Lights</n> series.

The <n>William H. Neukom Building</n> at <n>Stanford Law School</n>, designed by <n>Ennead Architects</n>.

Visual identity and direction for <n>Rust</n>, a journal for the visual arts, by <n>Lauren Scarlett</n>.

Ouster × Stereolabs

A project we loved crafting at Mach with our super friends at wild.
Two worlds coming together.
One visual story announcing the union of Ouster and Stereolabs. | Rafael Merino Gila

Spotify API + Three.js | Jean Mazouni | 10 comments

A brand new Cash App. A true team effort. We didn&#39;t just refresh the app. We rebuilt the visual language that makes it possible.

Our design system gave the product team everything they needed to… | Lauren LoPrete | 83 comments

SENSITIVE

#### AI en automatisering

De discussie over AI verschuift van angst voor vervanging naar waardering voor efficiëntie. Saaie taken worden geautomatiseerd, waardoor er meer tijd komt voor echt denkwerk, zoals conceptontwikkeling en merkstrategie. Door de democratisering van de technische uitvoering zit de waarde van ontwerpers steeds minder in technische vaardigheid en steeds meer in het idee.

The photobook <n>SELECTED WORKS 2017-2023</n> by <n>CREATIVE STUDIO UNRAVEL</n>.

Cash App Brand Guidelines

Volgens Will zorgt technologische vooruitgang juist voor méér creatieve vrijheid. Omdat tools steeds krachtiger en toegankelijker worden, worden smaak en denkvermogen de belangrijkste onderscheidende factoren voor ontwerpers.

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Brand identity for the video game <n>Battlefield 6</n> by <n>Wolff Olins</n> and designer <n>Étienne Godiard</n>.

https://howandhow.cdn.prismic.io/howandhow/aQzC27pReVYa4IsI_Everbloom-7-Layout-how-agency_med2.webm

https://the-brandidentity.com/uploads/articles/2026/01/fcklck-makes-reuse-literal-in-tiens-3-2-million-logo-variations/TIEN-FCKLCK-Studio-12.mov