Media Buying

Stop being afraid to make bad ads.

If you make an ad that sucks, great! Learn from it!

I&#39;ve made tons of terrible ads.

It&#39;s the best way to learn how to make great ads. | Barry Hott | 21 comments

Here’s how I test 100 ads on Meta without blowing $$$ on 20+ ad sets. | Ben Radack

🚨 LEAKED: OpenAI plans to replace the existing internet with ChatGPT by 2026 | Awais Khan

Lot of Ecom brands blaming their sh*t September performance on the "FB Andromeda update"

The update came out in July NOT Sept😭

But first, what is Andromeda?

- Penalizes small iterations (different hooks, same message)
- Rewards completely different angles/messages
- Favors

One of the things I learned from Barry Hott is that when it comes to creative strategy, you always want to weigh the effort it takes to create an ad against its expected payoff. | Colin Elefante-Smith posted on the topic | LinkedIn

Why one brief template isn&#39;t enough for creative teams | Alex Cooper posted on the topic | LinkedIn

Quick way to bring back performance:

Pull up all your ads and set the date range to maximum.

Grab 5 of your oldest top performers.

→ Ads that crushed 3-6 months ago but are currently off

Throw them in a cost cap campaign with a lower setting than your target CPA.

→ Target

What&#39;s working for us right now... | Alex Cooper

The only Meta ads framework I use across every account. | Travis Moh☘️

🚨 NEW cool Feature from FB 🚨

&gt; Creative Testing 

With this feature, you can test up to 5 creatives in a single campaign while helping ensure DELIVERY for NEW test ads. 

Here’s how it… | Marin Istvanic | 15 comments

Here’s a prompt that has helped me improve my ads research process significantly.

Basically it gives you feedback on your research process from direct response masters. Here’s how it works:

1. Next… | Alex Cooper | 11 comments

Statics are the ultimate test for offer clarity.

If the idea doesn’t work in a photo, it won’t work in a CBO.

We use statics to pressure test every offer before we commit real budget.

Here’s how:

We launch every new angle with 3–5 statics, no video.

Why?

Because it forces

One of the most common issues - one ad eating all your spend - here's how to fix it:

Use a CBO with multiple ad sets:
→ Batch by launch week
→ Or by concept/angle
→ Or one ad per ad set (until you hit 50)

Then set minimum spend limits on each ad set.

This forces Meta to

I have a client spending $300k/mo. Here's how I structure their account:

Scaling Winners:
→ 1 CBO
→ New ad set every month
→ All proven winners go here

Creative Testing:
→ 1 ABO
→ Ad set per concept
→ Post ID winners to scaling CBO
→ Scale up winning ad sets individually

Creative analytics tools are giving brands false confidence.

Using Motion, Foreplay, AdNova, etc to find "winning ads" and copy them blindly.

These tools miss the context that actually determines if a creative will work for your brand.

These are the blind spots I see daily:

🔥 Our framework for scripting hooks that work across any strategy, any angle, yours to steal.

Meta Ads Manager updates: cloning, sequencing, WhatsApp, and more | Harshit Singhal posted on the topic | LinkedIn

the best media buyers i know don't study media buying

they study casino psychology, drug addiction, and video game mechanics

that's why they destroy everyone

here's the difference:

amateur media buyer: knows every button in ads manager. watches youtube tutorials. gets

What my creative testing process looks like:

1. Research → Find desire/awareness/sophistication/avatar
2. Build hypothesis → "How will this improve performance?"
3. Write hook → Decide video or photo
4. Choose creative style → UGC, AI voiceover, VSL, etc.
5. Write script →

Most brands don’t have a creative problem. | Luis Camacho

How and why I run Meta ads with two campaigns. (bookmark this one)

1. CBO - Scaling
This is where all your proven winners live.

→ Launch one ad set every month 
→ Set min spend limits on each ad set to make sure your ads get spend 
→ Post ID winning ads from testing into the

I want to build a Creative Strategy MBA. 

Here’s the curriculum that I have so far:

You don’t need 17 campaigns, 10 audiences, or complex structures to scale on Meta.

Nick Theriot manages $1M+ per month in ad spend with one of the cleanest setups I’ve ever seen.

On Ep 2 of Ad… | Ashvin Melwani

Here's the prompt we used to create this ad in Gemini

"Generate a Facebook ad image for Fairway Fuel, a golf performance supplement. I'm uploading the product photo to be incorporated into the design.
Image Requirements:
Main Headline (top center): "Master Every Swing - Zero

People ask all the time: what should my Meta structure look like at different budgets?

Here’s how I break it down:

→ <$30k/mo: one CBO. Launch a new ad set for every concept or batch of creatives. Keep it tight so each ad gets enough spend to prove itself.

→ $30k–$100k/mo:

Great question! Do your best not to have 6 ad sets in a scaling campaign

Typically I will consolidate my ads in scaling as much as possible

I like to launch only 1 new ad set a month, w/ a min spend limit but nothing more - this helps give spend to newly tested and proven ads.

#marketingstrategy #customerfirst #digitalmarketing #advertising #growth | Aastikya Tiwari

Latest round of ads have all been above 1 minute long.

Pure story telling and talking about the problem for an extremely long time before the product even gets introduced.

These new ad batches are… | Rahul Issar

Here’s how I structure my Facebook ad metrics (like a sales funnel): | Ben Radack

How to structure your ecom landing page:

Above the fold 
→ Clear USPs (selling points)
→ Clear offer
→ Eye catching CTA
→ Social proof (12,000 + happy customers)
→ Trust indicator (reviews/guarantee/badges)

Below fold (sell them further)
→ Comparison charts
→ UGC

One CBO spent $120k over 6 weeks and looked like the perfect scaling campaign.

→ Stable ROAS
→ One single ad set (the issue)

Then performance collapsed — fast.

→ ROAS cut in half
→ CTR fell below 0.6%
→ Spend kept pushing into dead ads

I didn’t touch targeting. Didn’t

Put together a few media buying tips for ya'll

→ Always turn off text enhancements
→ When possible, exclude customer email lists
→ Use min/max spend limits to control spend in CBOs
→ For control, test in ABO
→ Use Leadsie to get whitelisting access
→ Run ads for minimum 3

Here’s how I use AI to speed up ad creative on Meta:

Step 1: We start in Atria - writing creative briefs and generating AI design concepts. (examples below)

It's a quick way to explore visual ideas and creative angles.

Step 2: We send the brief + AI references to our in-house

“Why is Facebook spending most of my budget on the ad with the lowest ROAS?”

“The ads with low spend have way higher ROAS.”

I see LOADS of people getting confused about this.

So let me tell explain. 👇🏻

You have to remember that Meta knows not just everything about your brand, but everything about your vertical. There is both a market price for a customer in your category, and unique to you based on your relevance/quality/advertiser score. 

If you want to truly unlock insane

I spent $1B on Meta ads in a single year. | Jesse Pujji

This account structure is all you need...

Creative Testing - CBO
→ New ad set per concept
→ Min spend limits to force spend
→ 4 ads max per ad set

Zombie Campaign
→ All your losers ads in one campaign
→ Cost cap to keep them from spending out of control

Scaling
→ CBO

Meta just rolled out percentage-based minimum spend limits for CBO campaigns across more ad accounts. 

This is bigger than most people realize.

Before: You could only set fixed dollar minimums… | Rahul Issar | 11 comments

Testing your ad's primary text is often overlooked.
Here's how I do it:

1. Launch a separate campaign (ABO or CBO).
Take your best performing ad and duplicate it into 4 ad sets, each with 1 ad.
→ Now change only one variable in each ad: the primary text

2. Use Meta's A/B Test