PORTFOLIO

The decision to tease this collection also created hype on social media prior to the release

The brand has also taken their "art work" into social settings to create more exposure

Finally, using holidays to be concurrent with what is current trending, such as Valentine day

Both of which create content and exposure due to real people photographing their art and uploadinng

In addition they chose to give a procced to the artists that create designs for all garments, not just those of this collection, going against the unethical views of fast fashion

I have been unable to link videos here, although they can be found on the @maezen Instagram/TikTok pages

The promotional videos made by the brand uses distinguished streetwear brands, such as Stussy, to create a recognisable style whilst showing off their artistic clothing. Amongst all videos, there is a distinctive style of editing keeping the campaign cohesive

The "ART" collection seems thought out due to the logo and meaning of the brands name "THE TERM MAEZEN DERIVES FROM LATIN AND GOES BACK TO THE ROMAN GAIUS CILNIUS MAECENAS, WHO SUPPORTED AND PROMOTED FAMOUS ARTISTS."