Fandom x K-pop POV

K-Pop Marketing Strategies: 10 Ways Marketers Can Learn from Successful Campaigns

What K-Pop taught me about marketing

Steal K POP Tips for Growing a Fanbase (MAMAMOO Case Study)

Genius Marketing Ideas In Kpop And Why You Should Pay Attention 

Reddit - Dive into anything

https://www.reddit.com/r/kpopthoughts/comments/ts5enj/fandoms_being_a_marketing_team/

By involving our customers in the creative process, we can create a sense of investment in the brand and build a loyal customer base.

K-Pop Marketing: Lessons for Marketers | Spiralytics

Build your fanbase using the K-pop method

How is the K-pop industry so good at marketing?

katseye - Google Search

What Every Marketer Can Learn From K-Pop

BBH_Labs – K-Pop: A Masterclass in Marketing

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What Every Marketer Can Learn from K-Pop - Ceros Inspire

Bang realized that the Internet was a better way to reach young people. For BTS, he didn’t bother with TV appearances. His strategy, he said, was “trying to figure out the most fandom-friendly thing to do and then taking it to the extreme.”

Inside culture: What brands can learn from K-pop marketing about how to create cultural capital | WARC

https://www.warc.com/newsandopinion/opinion/inside-culture-what-brands-can-learn-from-k-pop-marketing-about-how-to-create-cultural-capital/en-gb/6724

Can American labels replicate K-pop's success? This new girl group could offer an answer

What U.S. Record Labels Can Learn From K-Pop’s Successes

What K-Pop Can Teach Marketers | Electric Kite

The K-Pop King

the KPOP marketing strategy is genius. here's why | magic of marketing

Flashback Friday | K-Pop: A cultural juggernaut powering the Korean economy 

https://www.reddit.com/r/kpopthoughts/comments/kx0zk7/man_kpop_marketing_is_next_level_and_the_west/