SOTSU (@sotsu_official) on Threads

Tel Aviv interior by designer <n>Pierre Yovanovitch</n>.

The <n>Asymmetry Armchair</n> by <n>Pierre Yovanovitch</n> in a Parisian interior.

A portfolio showcase from design firm <n>MOUTHWASH Studio</n>.

# Creative Director isn’t a job. It is a title you earn by mastering several disciplines enough to be able to articulate a desired result with very technical direction if necessary. You need to be able to jump in, roll up sleeves and do the actual work if need be. It’s the epitome of player/coach. It’s not mood boards.