#PPFIU ––––––––––––––––––––––––– Creative: @mubarizyusifzade Client: PASTANE Font: PP Telegraf ––––––––––––––––––––––––– « I chose a simple concept: bread that rises as it bakes, and typography that evolves similarly. Just as some bakery products stay in the oven for varying durations, resulting in different textures, I applied this idea to typography. This led to the creation of “underdone” and “well-done” fonts, representing different stages of baking. This project seamlessly integrates the baking process into branding, resulting in a whimsical, dynamic, and engaging visual style. The outcome is a set of bold and playful typefaces that add warmth and character to any brand. This innovative approach to typographic design offers brands a unique way to capture attention and convey a friendly, approachable image. » #pangrampangram #fontinuse #pptelegraf