Visual identity, campaign creative direction, and production for the launch of the Nike After Dark Tour, a race series designed for women spanning 6 cities and 50,000 runners. We created the After Dark Tour logo, race city logos, posters, layouts, and creative guidelines for the tour. For our launch campaign we brought together an amazing cast of runners from Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and Mexico City. SOME DAYS Creative Direction & Design: SOME DAYS @some__days__ ECD: Steve Reinmuth @sreinmuth Creative Director: Inva Cota Senior Designer: Andy Liang @andlia Senior Designer: Pauline Le Pape @paulinelpape Photography: Yudo Kurita @yudo_kurita Styling: Lana Jay Lackey @lanajaylackey DP: Robbie Carrol @robbycorral Hair: Sylvia Wheeler @sylvia_wheeler Makeup: Laure Dansou @lauredansou Set Design: Brian Porter Movement: Marvin Garcia @wavyymarv Production: Iris World @irisworldproductions Nike Run Logo & System: Porto Rocha @porto_rocha RUNNERS Beatriz Hatz @bhatz_track Lydia O’Donnel @lydiaodo Bec Wilcock @becwilcock Andrea Cantarell @andrea.cantarell Yoonhee (Irene) Kim @uni_irene Mariah Dyson @mariahdyson Akshata Ananta Pai @akshii09 Sabrina Riley @sabrina_rileyy Sophia Baltz @sophiabaltz Evelyn Bennett @evyb_22 Ella Cruz @ellacruzyy Sam Dirks @samantha_dirks Asia Chang @lifexasia Danielle Malingue-Essomo Abitha Nunis @abithanew Susan Nyirenda @susan_nyirenda Shira Bekum @shira.berukhim Maddie Doi @maddie.doi NIKE David Kauder @davidkauder Keith Liban @keithliban Erik Pagsanjan: @ericpagsanjan Megan Sedey @megansedey Kris Cantrel
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