11mo ago

By @sainturbain⁠ ⁠ A motorcycle journey across Japan led Gaston Becherano to discover exceptional matcha and forge partnerships with traditional farming families. Saint-Urbain’s identity design for the resulting brand, Motorcycle Matcha, reflects this unique heritage through custom typography inspired by Japanese motorcycle plates and artisanal tea culture. ⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Graphic Design: @sainturbain⁠ Typography: Suisse Int’l by @swisstypefaces and Plaak by @205tf⁠ Photography: @alexstein⁠ Motion: @gur_motion and @oliversabin

@thebrandidentity on Instagram

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