We created a new brand name, visual identity, and web design for Alterscope — a platform that offers an alternative view of Web3 finance as safe and transparent. Alterscope is building the most powerful infrastructure for monitoring and calculating levels of risk in the financial system of the future. With a renewed business focus and the launch of Alterscope, we helped them create a new brand to engage clients, employees, and investors. The logomark is inspired by the symbol and idea of the Alt key on a computer keyboard, which alternates the function of other pressed keys, while the color system symbolizes growth, innovation, and forward-thinking. The Alterscope website is built with modular components, simplifying scaling and ensuring a consistent UX. #brandingdesin #identitydesign #brandidentity #brandinginspiration #motiondesign #visualidentity #graphicdesign #typography #packaging #icographica #print #adobedesign #typeism #graphicindex #printisntdead #grafikdesign #typosters #collectgraphics #thedesignblacklist #thebrandingcollective #eyeondesign #itsnicethat #designfeed #projektmono #theddod #brandsinmotion