Oldie but a goodie. We worked with LA street artist Geoff Gouveia to add hand-drawn hieroglyph-inspired flourishes to our adidas U.S. World Cup spot in his signature style. The drawings came to life around @gioareyna as he took to the streets to play. Director: @youngreplicant Artist: @geoffgouveia Athlete: @gioareyna CDs @matt_j_edwards @wes_phelan_ Art direction: 🙋🏼‍♂️ Copywriting: @tomcatwoods DOP: @patscola Editor: @robertlopuski Design: @chain_drive Photography: @danielderroregan Agency: @johannesleonardo Brand: @adidas