DPN Gen Z Social Media

## **Trends in Gen Z Social Media Campaigns**



**Content and Platform Trends**

-   Short-Form Video: TikTok, Instagram Reels, and YouTube Shorts are dominant for their entertainment value
-   Authenticity & Transparency: Brands are expected to be genuine, share business ethics, and avoid overly "corporate" or inauthentic attempts to be trendy
-   User-Generated Content: Campaigns that feature UGC are more effective than overly polished, professional productions
-   Interactive and Meme-Based Content: Brands succeed when they use humor, memes, and interactive elements like polls and AR filters
-   Platform Choice: Gen Z uses platforms for different purposes: TikTok and YouTube for entertainment and discovery, Instagram for aesthetics and community, and newer platforms like Discord for communication



**Strategic Trends**

-   Community Over Campaigns: Building consistent engagement and relationships is more effective than one-off marketing campaigns
-   Influencer Marketing: Collaborating with influencers, especially micro-influencers, is a key strategy for reaching this demographic
-   Social Responsibility: Campaigns that highlight a brand's values, sustainability, or social responsibility resonate strongly with Gen Z
-   Utility and Value: Brands that provide practical value through tutorials, explainers, or product demos are highly favored
-   Social Commerce: Gen Z is increasingly making purchases directly through social platforms like TikTok Shop and Instagram Shops
-   Digital-to-Physical Integration: Combining online campaigns with real-world events and experiences is a growing trend
-   TikTok as a Search Engine: Many Gen Z users treat TikTok as a search engine for product reviews, recommendations, and information

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## **Events to Support Social Media Campaign**



-   Live Q&As with famous voice actors who work with DPN
-   Social media campaign hashtag encouraging Gen Z voice actors to re-dub a favorite animated scene, showcase an original character voice, and share a 15-30 second clip answering "Why do you love voice acting?"
-   Script reads, character impressions, or monologues

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