Digital-first festive campaign for Tissot watches.

THE GIFT OF TIME

# **Challenge**



# **How can a luxury watch brand cut through the festive clutter?** Despite being a top contender on gifting wish lists, Tissot needed a breakthrough strategy to claim its position as the go-to luxury gift. The challenge was to overcome gifting barriers—such as choice overload and perceived value—while representing gifting as an emotional, timeless act.

#### **Execution**

-   **Creative Direction**: Collaborated with the agency to develop the "Stretching Time" narrative—a dynamic visual approach where wrapped gifts and watches appeared to reach out toward the viewer, embodying the act of giving.
-   **Luxury Storytelling**: Leveraged chiaroscuro lighting, glossy highlights, and elongated perspectives to amplify the premium appeal of the products while staying true to Tissot’s Swiss heritage.
-   **Asset Development**: Delivered a robust toolkit including 8 digital videos, 6 key campaign visuals, and over 25 high-end digital stills, optimized for festive promotions across all digital platforms.

# **My Role in the Campaign**



-   **Concept Development:** Led the ideation phase to ensure alignment with Tissot’s brand voice and seasonal storytelling.
-   **Creative Direction:** Collaborated with internal teams and external agencies to execute a cohesive multi-platform campaign.
-   **Campaign Execution:** Oversaw the development of key visuals, ensuring consistency across social media, e-commerce, and retail touchpoints.
-   **Content Optimization:** Adapted assets for diverse formats, including short-form videos, carousel ads, and email banners.

A photograph from the <n>Tissot 'Gift of Time' Holiday Campaign</n>.