Digital-first campaign spotlighting the new iconic PRX references.

A DAY AT THE OFFICE

# **“The Fall”**

# A playful twist on office life—set against bold colors, the PRX withstands the chaos, embodying resilience and sleek sophistication, even in moments of unexpected drama.

# **A DAY AT THE OFFICE**

The concept uses '80s office props & style, mixed with a modern, refined aesthetic, where moments are frozen in time. Three staged scenarios, each designed to showcase the watch's aesthetic and versatility in an office setting. The campaign highlight the PRX's role as a timepiece that reflects personal style and positioning it as an everyday reliable companion for every modern professional. The scenes are set against a gradient backdrop, complementing the watch's unique dial. Perfectly suited for the engaging, scroll-stopping formats of social media.​

# **The Printer:**
In the quiet rhythm of an office, the PRX takes center stage—effortlessly blending timeless design with everyday professionalism at the heart of the workspace.

# **Results:**

**Making an impact that resonates globally.** The campaign delivered exceptional results, particularly in the US market, achieving a CTR of 3.94% and an ROAS of 4.68, showcasing the power of strategic creative alignment. On TikTok, the PRX "chameleon" content reached 21k views organically, standing out as the top-performing visual, reinforcing the PRX’s identity as both a luxury icon and a modern necessity.

# *This campaign was inspired by the dynamic rhythm of modern professionals and the rising trend of “office-core.” My role involved conceptualizing the storytelling direction, leading the creative vision, and collaborating closely with an agency to bring the concept to life. Each asset showcases the PRX’s sleek, iconic design, perfectly blending luxury and versatility. The colorful, social-media-first approach achieved strong engagement and reinforced the PRX as a must-have accessory for young professionals.*

# **“The Phone Call”**

# A bold statement of versatility—the PRX transitions seamlessly from the hands of a confident professional to a timeless wrist companion, proving its status as a luxury essential.

Interested in collaborating or learning more about my work? Feel free to **contact me at sarah.hurter.pro@gmail.com** or explore more projects in my portfolio.

# **My Role in the Campaign:**



-   *Developed the concept and storytelling framework for the campaign.*
-   *Collaborated with an external creative agency to execute the vision.*
-   *Ensured consistency across all campaign assets, aligning them with Tissot’s Swiss heritage and modern luxury aesthetic.*
-   *Oversaw the production process and provided creative direction for all visuals.*