Fear

It may sound counterintuitive, but research suggests that quantity yields quality when it comes to creativity. In the book Art & Fear, David Bayles shares the anecdote of a ceramics teacher who conducted an experiment with his students. He divided the class into two groups.

Group A was to be graded based on the quality of the work they produced, whereas group B would be graded on quantity. To get a perfect grade, group A had to produce only one pot — the most perfect ceramic pot possible — while group B would have to create as many as possible.

The results are fascinating: when it was time for grading, the best work came out of group B, the “quantity” group. While group A was busy debating and theorizing, group B was dutifully creating pots after pots, and learning from their mistakes in the process.

A typographic installation with a phrase attributed to <n>Imaginary Foundation</n>.

Poster by creative studio <n>DON'T TELL MY WIFE</n> using a photograph by <n>Lorenz Holder</n> for <n>Red Bull Illume</n>.