A visual brief exploring Modern American Ease, the new era of J.Crew.

What J. Crew Should Be

The <n>Checkerboard Coffee Table</n> by <n>Fig & Oak</n>.

Leighton Meester Plans Her Next Episode, Lensed By Matthew Sprout For Porter Edit September 21, 2018 — Anne of Carversville

## **Brand Actions**

Less campaign, more conversation and human stories that feel observed, not staged.

<n>Sam Cochran</n>, global features director at <n>Architectural Digest</n>. Photo by <n>Kelly Marshall</n>.

## **The Moment**


The world borrowed J.Crew’s codes. Now the originator must own its influence again.

Photo from design studio <n>JJJJound</n>, 2018.

## **Partnership Culture**



Reclaiming J.Crew’s place beside icons of craft, culture, and quiet confidence.

J.Crew doesn’t need *reinvention*.
It needs **reintroduction** to a generation raised on its influence.

Artist <n>Sean Spellman</n> in his Westerly, Rhode Island studio. Photo by <n>Read McKendree</n>.

## **The Direction**



From retailer to cultural editor. Refining and defining how modern men live and express style.”

A promotional still from Seville for <n>Aston Martin</n>.

The September Issue: Norman Foster, un maestro de la arquitectura para ICON Magazine

## **The Reframe**



Not too much on nostalgia. A new expression of American individuality, ease, and confidence.