25 Package Designs That Feature The Use of Playful Typography

Illustration by <n>Georges Lepape</n> for the June 1932 cover of <n>Vogue</n>.

Branding for <n>United Sodas of America</n> by design agency <n>CENTER</n>, with CGI by <n>FOREAL</n>.

<n>Choluteca Conch Cross Section Pin</n> by <n>William Spratling</n>, circa 1940s.

<n>Ganeta</n> canned wine by <n>Els Vinyerons Vins Naturals</n>. Packaging by <n>Atipus</n>. Photo by <n>Roc Canals</n>.

<n>Ahe, Tuamotu</n>, 1970s. Photo by <n>Laurence Le Guay</n>.

A still life featuring a <n>Yoka star shell</n> and <n>Pink hibiscus</n> flower.

Grapefruit, an ingredient in the <n>Kuphuka GREENS</n> food supplement.

A macro shot of the <n>Barbacoa</n> hot sauce from <n>La Pimenterie</n>.

Photograph by <n>Irving Penn</n> for <n>Vogue</n>, October 1989.

Label illustrations by <n>Lalalimola</n> for <n>Nitty Gritty</n>'s craft beer, brewed by <n>Spike Brewery</n>. Photo by <n>Sandra Navarro</n>.

Conceptual beer can packaging design. Published by <n>GrafikFeed</n>.

A <n>South Sea Pearl</n> inside a heart-shaped oyster shell.

A conceptual lager design, <n>La Buena Fama Durmiendo</n>, referencing a title by artist <n>Manuel Alvarez Bravo</n>.

Packaging for <n>Veikko</n>, a line of beers from <n>Lidl</n>, shortlisted for a <n>Vuoden Huiput</n> award in 2023.

<n>Palm Forest, Hawaii</n> (1978) by photographer <n>Jeff Divine</n>.

<n>Strange Female Nude with Cat II</n> by <n>Peter Martin</n>.

Cherries from the <n>Forbidden Fruits collection</n> by <n>MOSAINC®</n>. Photo by <n>Hugh Davison</n>.

<n>Fog Seascape</n> by photographer <n>TimBurnsPhotography</n>.

An illustrated sticker by <n>Keiko Nabila Yamazaki</n>.

Gold-gilded seashell pendants, sold under the name <n>プリンセスshell</n> (Princess shell).

<n>The Surgeon's Photograph</n> of the <n>Loch Ness Monster</n>, taken by <n>Robert Kenneth Wilson</n> in 1934.

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Packaging for <n>Quadraft Brewing</n>'s <n>Zoo Sour IPA</n> collection, designed by <n>Chai kunpeng</n>.

The 'River Lizards' cryptid, an image shared by the <n>Stan Winston School of Character Arts</n>.

Land art labyrinth by <n>Manfred Michels</n> in a forest near Sankt Ingbert, Germany.

Packaging for <n>Quadraft Brewing</n>'s <n>Zoo Sour IPA</n> series, designed by <n>Chai kunpeng</n>.