brand intelligence

One Brilliant Messaging Move | Alex James | 108 comments

Strategy maps for <n>Amazon</n>, <n>Unilever</n>, <n>Nestlé</n>, <n>Apple</n>, <n>Munich Re</n>, and <n>Carrefour</n>.

<n>The Wheel of Humankind</n> diagram from the 1991 book <n>The First Global Revolution</n> by <n>Alexander King</n> and <n>Bertrand Schneider</n>.

A branding methodology diagram by designer <n>José Pablo</n>.

A mind map of <n>Paul Graham</n>'s essay "<n>How to Do Great Work</n>," created by <n>Jason Shen</n>.

Digital illustration on brand strategy by <n>Anneli Hansson</n>, 2023.