Taxonomy

Taste is the ability to identify quality. To understand quality we need to look critically at: materials that are fit for purpose, ergonomy that considers audience needs, effective use of affordances, usability, accessibility, harmonic color choices, aesthetic choices that elicit emotion, intentional visual hierarchy — amongst others. Taste is in the observer, quality is in the object. The concept of taste becomes more productive when framed objectively around quality, and in ways that are measurable or at least comparable.

Cover art for the book <n>Paper Doll</n> by author <n>Angela Lovell</n>.

<n>Colour Psychology in Logo Design</n> infographic by <n>Muse Design inc.</n>

A design detail from the <n>Bugrino</n> typeface by <n>Lavender Type</n>.

Wilde House Paper – Emotional Color Theory

Digital artwork <n>SCULPT_1.1</n> by <n>SnapShift Ai</n>.

Patent drawing for an <n>Instrument for Taking Nautical Observations</n> by inventor <n>William H. Beehler</n>, 1895.

<n>Conchological Collection</n> from the 18th century by <n>Georg Gottlieb Plato</n>.

Artwork by Czech artist <n>Jiří Kolář</n>.

<n>The Pattern of the Soul</n> (2012), a drawing by artist <n>Sveta Dorosheva</n>.

A conceptual diagram by <n>Morgwn Rimel</n>.

The <n>Integrated Space Plan</n>, a 100-year roadmap for space exploration created by <n>Ron Jones</n> for <n>Rockwell International</n> in 1989.

A vintage medical illustration titled <n>Human Internal organs.</n> from a medical book, circa 1885.

The <n>Prismatic colour wheel</n> from <n>The Natural System of Colours</n> by <n>Moses Harris</n>, 1766.

A <n>Parametric type system</n> designed by <n>Family Type</n>.

<n>Parsons' Spectrum Color Chart and Value Scale</n> by <n>Frank Alvah Parsons</n>, published in 1920.